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About Accord Power Inc.

Founded in 2009, Accord Power Inc. (API) has been helping homeowners and business owners save on their electric bill by designing and installing top of the line solar photovoltaic electric systems. API's professionals have installed over 150 residential and commercial solar projects throughout New Jersey, New York City and Long Island. Our commitment to transparency, quality and flexibility has allowed us to develop entrenched relationships with our vendors to provide you with the lowest cost, highest quality and most reliable solar PV systems. We understand that every customers' needs are different when it comes to designing and financing a solar project, and our solar professionals are here to help you understand your needs and customize a solution that's perfect to you.

API Commitment

Unlike some of our competitors, we understand that the decision to invest in your solar PV system is based on more than just saving money on your electric bill. As part of our commitment to transparency, our sales professionals are trained to place an emphasis on customer education and making sure you understand the true benefits of your solar system before discussing PV system design and pricing. Our turnkey solar solutions are designed to provide you with the most hassle-free experience when deciding to go solar. Our educational approach to sales rather than the traditional "car-salesmen" approach fosters a low pressure, no upsell environment. We believe that once you understand how your solar PV system works and how it can be financed, the decision to go solar will be a no brainer. API's non-binding, non-exclusive consultations allow our customers to shop around before making a decision. We encourage you to seek several proposals before making your decision so you can feel comfortable that you are getting the best possible deal.

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Roger Xia

Founder and President

Roger is the Founder, President, and Managing Partner of Accord Power, Inc. He oversees the company's overall operation and manages the finance, marketing, and sales departments.

A visionary entrepreneur, Roger has led solar PV installations since 2009 and founded Accord Power in 2011. He has overseen hundreds of solar PV installations throughout the North East and leads Accord Power with tireless energy, professionalism, and brilliant technical creativity and attention to detail.

Roger has an extensive background in finance and analytics; before his pioneering work in solar, he worked for various global investment banks for over fifteen years. He was most recently a Director at Bear Stearns / J.P. Morgan, providing risk analytics and financial modelling for multi-billion dollar portfolios. Prior to joining Bear Sterns, he was a VP at Credit Suisse where he managed and developed several valuable risk and information management systems for portfolio managers and proprietary trading desks. He was also a member of the original small group of engineers that created what we know as Lenovo today, the largest computer in Asia.

Roger holds an MS in Computer Science and Engineering from the Chinese Academy of Sciences. He also holds a BS in Computer Science from Beijing Aeronautics Institute.

Lincoln Xia

Vice President, Corporate Development

Lincoln Xia is a Vice President and Managing Partner at Accord Power Inc. He has more than three years of renewable energy experience and over five years of corporate finance and project management experience.

Lincoln has successfully led the installation of over 100 residential and commercial solar PV systems including two of the firms largest commercial systems built to date. Lincoln has experience working closely with the industry AHJs including NYSERDA and the D.O.B. Lincoln specializes in complex financial transaction structuring and project work stream management.

Prior to joining Accord Power Inc., Lincoln was a Senior Associate at Duff & Phelps, specializing in Mergers & Acquisitions and Private Placements in the Industrials Group advising companies in the renewable energy technologies, capital equipment, industrial manufacturing and building products sectors. Some of Lincoln's Investment Banking clients include: Best Lighting Products, Cascade Windows, Grindmaster-Cecilware Corporation, Pangborn Group, PSL, RollEase and The Food Emporium.

Lincoln received his B.S., cum laude, in finance from Rutgers Business School. Lincoln is a NABCEP certified PV Installation Professional and approved NYSERDA PV Installer. He was also a Financial Industry Regulatory Authority (FINRA) registered representative that held the series 79 and series 63 securities industry registrations.

Jonathan Model

Director of Commercial Sales

Tony Leung

Project Manager, Operations

Steven Jong

Project Manager, Construction

Shawn Kou

Project Manager, Engineering

Ryan Eng


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